About Us
With nearly 60 years of history, Daewoo Electricals has evolved into a household name, born from the bustling heart of South Korea and now firmly rooted in the UK. Once known across Britain as a brand that powered the roads with its cars in the '90s, Daewoo UK has since shifted its focus, spending over two decades transforming kitchens and homes with appliances that blend reliability with innovation.
While our legacy stretches from the Far east to Manchester’s industrial heartland, we’ve always kept one thing constant: our commitment to supporting everyday people in their day-to-day lives. We know that today’s home cooks face challenges that go beyond the kitchen - balancing budgets, managing time, and feeding fussy eaters are just part of the daily routine. Daewoo understands this because we live it too. We're parents, professionals, and families just like you, designing solutions that make life easier, tastier, and more enjoyable. We believe in our products, as we use them too!
When you choose Daewoo, you’re choosing more than just a brand. You’re choosing a partner in the kitchen, backed by a dedicated team right here in Manchester. Unlike some faceless brands, Daewoo Electricals is committed to customer support that feels personal and accessible. So, whether it’s advice on a purchase or assistance with a product, our Manchester-based team is always on hand, ready to help you keep your home running smoothly.
At Daewoo, we bring trusted quality and innovative design to British homes, helping you do more with your appliances.

OUR VALUES
We hold our-self to 3 core values which dictate everything we do. These 3 values of quality, value and trust make Daewoo Electricals what we are today. Whether it's developing and designing new products or providing the best possible customer service, you can guarantee that we will always fulfil our promise to deliver these values.
Quality - We obsess over quality in everything that we do. Our specialist team of buyers, technicians, manufactures and customer services ensure we are always best-in-class.
Value - Value is everything at Daewoo. It's why our customers keep coming back and it's what separates us from the rest.
Quality + affordability = value. This is the formula we base our brand on.
Trust - As a globally recognised brand, Daewoo has earned the trust of millions of consumers and we intent to keep it that way. We aim to build relationships with our customers and being as transparent as possible helps us maintain this trust.

OUR PRODUCTS
We're one of the UK's leading home appliance and electricals brands. Our home appliances range includes kettles, toasters, microwaves, coffee machines and air fryers amongst other small kitchen appliances. Other popular items include heating, cooling fans and audio products such as Bluetooth speakers, headphones as well as an ever expanding floorcare range.
Our industry-leading knowledge and experience in designing and manufacturing quality electricals means our products have been loved by millions of customers across the country.

FIND US
As well as our online store, you can find our products in many other online and high-street retailers. Retailers such as Currys, Debenhams, B&Q, Tesco, Asda and many more stock our products because they know the value we bring to customers. As well as the high-street, you can find us online at Amazon, Very, Robert Dyas, Studio, Ebay and Freemans to name a few.

